“Any sufficiently advanced technology is indistinguishable from magic.”

Seth Godin blogged about this quote from Arthur C. Clarke. Lately I have been thinking about the correlation between technology and magic. It reminds me the movie The Prestige. I think that, like Alfred in the movie, there are many people who are experts at technology/illusion but terrible at showmanship. Great marketing takes great technology and allows the audience to see the trick in a way that entertains and amazes.