One of my favorite bands, Coldplay, recently gave away their latest MP3 single, “Violet Hill,” for free via It’s an interesting marketing strategy. Check out Jeff Rohrs’ thoughts on why giving away the song is genius and what the Brilliant Brits could do to improve.

And if you like Jeff’s commentary, then you can become his groupie. He is on tour for the next few months for his Route 1:1 eMarketing Essentials Road Show. When it comes to marketing, “Nobody said it was easy…” but Jeff (and his cohort, Joel Book) can help you stop “just guessing / At numbers and figures / Pulling your puzzles apart.”

There is a better way.