What if I told you that I have the secret to increasing your company’s profitability by 25-95%?  What would you think?  Would it be worth at least considering?

Studies have shown that increasing your existing customer’s spending by even 5% can translate into a 25% to 95% increase in your company’s profitability.

John Fell from E-mail Logic made this statement in an interview with Joel Book.  Just let it sink in for a second.

When times get tough it is natural to look for a silver-bullet – that magic marketing campaign on some new social network that will generate new leads and save your quarter.  But what if you can add value to your existing customer base and thereby increase the dollars that they gladly spend on your service or product?