I get asked about the topic of permission-based email A LOT. And it seems like it ends up being the same set of questions about what defines permission. So when I read Seth’s post the other day I thought, “Yes! Thank you!”

If you are wondering about how to approach email for your marketing, then please read this email case study before you contact the email service you are considering (which hopefully will be me). It will save us both a lot of time.